The competitor analysis is about understanding the strengths and weaknesses of current and potential competitors. The aim is to identify opportunities and threats, but most importantly to help your business stay one step ahead. Within this phase, we profile several key competitors and also identify any new approaches being adopted by any one opperating in a similar environment.
Consume Digital work to make sure that your business is one step ahead. This is a great way of establishing what others are doing and making sure we are doing things better: