As part of a digital strategy or as a stand alone exercise, writing a situational analysis is a great way of understanding your current marketing position, understanding the competitive environment and identifying potential opportunities to extend your reach and competitive position. This process should form an essential part of ongoing marketing activity, ensuring that you are always one step ahead and don’t lose site of the broader marketing environment.

The Situational Analysis forms a key part of the Consume Digital Strategy and provides information that supports decisions across the entire marketing mix.

SWOT

Competitor Analysis

Stakeholder Mapping.

PESTAL