Often the biggest problems when it comes to your digital marketing performance comes as a result of your website and the quality of your landing pages and content in converting customers. Therefore the website audit therefore forms a large proportion of the strategy, making sure that the website is effective at converting users and driving the right traffic.

The audit involves reviewing the quality of the code base, analysing data, ensuring the UI and UX fits with user needs and looking at the performance of key pages against core search terms. With this information, we are then able to identify if there is a need for a new website or whether there are modifications that need to be made to the existing platform.