With such a wide range of channels to consider, it is easy to lose track of expenditure vs return when it comes to digital. The aim of the digital audit is to review the effectiveness of all activity and provide recommendations of how budgets can be better assigned to increase returns. For example, we often find that companies investing heavily in Adwords have poor performing landing pages, restricting their conversions. The digital audit would allow us to identify the problems and give you a clear plan of how the page can be improved.

During the digital audit we review the following channels in detail.

  1. Website 

  2. UX & UI

  3. SEO

  4. Social Media 

  5. Online advertising channel 

  6. Affiliate marketing and link building