To win in the increasingly complex digital world, it is vital to have a clear digital strategy. There are so many digital channels to consider and although it is possible to try lots of different activity and see what sticks, your success rate will be much higher if you develop a comprehensive and joined up digital strategy.
Getting maximum return on investment from your digital activity starts with getting the mix right, knowing who your customers and making sure that all activity fits. Most importantly it’s about knowing what journey your customers need to go on to ultimately make a purchase.
The typically phases of the digital strategy include:
- Situation Analysis
- Competitor analysis
- Website Audit
- Objective setting
- 12 month plan
- Review and measurement