Content Marketing has always been around, but digital channels have made things a whole lot easier to distribute your content to a much wider audience. When it comes to search engines and potential customers content really is king and our aim is to help you to make the most from your content strategy.
Your main website pages are where you really need to promote your brand by developing a clear digital tone of voice and identity. There is then a requirement to develop clear landing pages to showcase your services and core values in an interesting way. Most importantly, in line with current search engine trends and also with the aim of driving traffic back to the website there is a need to develop lots of dynamic content such as blogs, news articles, events and video, this helps to keep your website fresh but also ensures search engines spider your website as regularly as possible.
At Consume Digital we help you to develop strategic content strategies helping to you to maximise time on site and the level of conversions.